Cross Hotels & Resorts Emerges as Top APAC Hotel Operator: 5 Key Reasons
Cross Hotels & Resorts is a hotel management company that is dedicated to offering value, distinction, and unforgettable experiences at all of the properties it manages. Since its rebranding, Cross has demonstrated remarkable growth by signing and managing multiple lucrative properties across Asia and introducing two new brands. Here are some of the reasons why Cross Hotels & Resorts is the preferred hotel operator in APAC.
One of the primary benefits that hotel owners receive is Cross Hotels & Resorts' extensive distribution network. As one of the most successful and respected hospitality companies in APAC, Cross is wholly owned by the renowned ASX-listed Flight Centre Travel Group (FCTG). FCTG is one of the world's largest and most progressive travel companies, with over 40 global brands and 2,000 sales offices worldwide. This gives Cross Hotels & Resorts a significant advantage over its competitors, as it has unique and substantial additional market distribution.
Cross Hotels & Resorts is committed to providing customized solutions for hotel owners, from pre-opening and technical development stages to professional ongoing hotel management. The company can address every concern and overcome any obstacle to enhance the operation of hospitality businesses. Whether it involves creating and delivering new hotel experiences for guests, supporting the work/life/play balance, or driving owners' profitability, Cross understands that every touchpoint is critical. Its consultative approach is a winning strategy, as the hotel management company negotiates with hotel owners to achieve the desired outcome.
The hospitality sector is highly competitive, with several players, big and small, vying for market share. Since FCTG backed the business, Cross Hotels & Resorts has undergone a successful transition into the global Flight Centre Travel Group business. The rebranding to Cross has paved the way for the company's expansion into Southeast Asia, Australia, Japan, and the Pacific. In mid-2021, the company signed a seven-hotel deal in Japan, and last year, Cross signed nine hotel deals, including three hotels in Bangkok, Hua Hin, Pattaya, Bali, and Lombok Indonesia. According to Harry Thaliwal, Chief Executive Officer, Cross Hotels & Resorts, the long-term vision is to "Transform hospitality for all" by achieving more than 3,000 operating keys by 2024. Last year, the company climbed to #33 in the Thailand Top 100 Brands list.
Cross Hotels & Resorts' current portfolio consists of more than 27 hotels under six distinct brands - Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura - across Vietnam, Indonesia, Thailand, and Japan. Each brand is unique and distinctive, covering all market segments while staying in their respective lanes. There is also a guaranteed preference through FCTG channels. Although cannibalization is not guaranteed, the brands share the company's vision of providing guests with unforgettable experiences through their passion for hospitality and Uniquely Yours approach. The company's unwavering commitment to excellence is the driving force behind its success.
One of the main challenges in the hospitality industry is hiring and retaining the right employees. To maintain the high standard across all properties, Cross Hotels & Resorts hires people who are a bit off the charts – those who take ownership of their work. "We actively seek out people who fit into the Cross culture first; their hotel experience comes in second," said Paul Wilson, Executive Vice President, Cross Hotels & Resorts. "We have built a team of independent thinkers unencumbered by traditional hotel processes. None of our digital team comes from a hotel background; they cut their teeth in social and online retail. Our F&B teams ran successful independent restaurants; our marketers honed their skills in fast-paced, innovation-led start-ups. We have built a culture we all want to be a part of."
Sign up free to join
Get full access to the hospitality industry news
-
Latest News
-
Collaboration between WebBeds and TAT for 'IMPACT' Event in Bangkok
-
Cross Hotels & Resorts Emerges as Top APAC Hotel Operator: 5 Key Reasons
-
Business Leaders in the UK Call for the Scrapping of £3.5bn Apprenticeship Levy
-
Mandarin Oriental arrives in the Balearic Islands with a refreshing breeze
-
New experiential boutique hotel set to debut in Petaluma, California