This is how foodporn goes right - 7 wonderful photo tips for perfect food photos that are guaranteed to bring new guests
Vienna, March 20, 2019 - Everyone knows how important good photos of dishes and signature dishes are for gastronomy. Millions of photos are taken every day by guests in restaurants when serving. You want to show what you eat. Good for chefs and restaurant operators who take marketing seriously and who also care for a loving presentation of the food. The guest himself acts as a communicator.
"But restaurants can also benefit enormously from consistent and well-made food photos and immediately attract guests if you distribute the photos accordingly. I have therefore put together the 7 most wonderful tips for photos that were quickly taken and still good and profitable", says advertising therapist Alois Gmeiner, who advises entrepreneurs in the field of guerilla marketing in Germany, Austria and Switzerland in creative coaching.
"But restaurants can also benefit enormously from consistent and well-made food photos and immediately attract guests if you distribute the photos appropriately. I have therefore put together the seven most wonderful tips for photos that were quickly taken and still good and profitable," says advertising therapist Alois Gmeiner, who advises entrepreneurs in the field of guerilla marketing in Germany, Austria and Switzerland in creative coaching.
For Gmeiner it is clear that good photos are indispensable for gastronomy today. Today, perfect photos can be taken with minimal effort, incidentally directly in the kitchen. "Photos make you want to eat. The right distribution via social media, online PR, your own homepage and Google are essential," he says. The advertising therapist joins the entrepreneur as a creative sparring partner in order to develop the best low-budget marketing ideas.
The 7 most important tips for good and fast gastro food photos that bring new guests!
- Take photos of their dishes at all!
(Many restaurateurs still don't believe in the power of images. Wrong!) - You don't need the best camera, you just need the best light!
(Good HD photos can also be taken with a modern cell phone if the light is right!) - Daylight or light box!
(Pay attention to the perfect incidence of light in the kitchen and take pictures only then. Or buy a light box for a few euros to always get perfectly illuminated photos.) - Photo from above - is easiest!
(It has to be quick in the kitchen. No matter which dish - a photo from above shows everything and is very easy to do.) - Tag photos for Google!
(Describe the photo file so that Google can "read" the photo and guests can find the photo. So not 1234.jpg, but eg "Gasthof Müller Salzburg Steak Week Tenderloin with Sweet Potato Wedges.jpg") - Not only take photos, but also spread them!
(Post photos on social media and distribute them to as many people as possible - Facebook, Instagram, homepage, online PR, etc.) - A photo is "no" photo!
("Once is not once." Take photos continuously and distribute these photos or videos consistently via social media and Google. There is not too much!)
Don't listen to arrogant photo-deniers among the upscale kitchen stars
"It just happened again: One of the most highly decorated chefs in the world forbids guests to take pictures of his masterpieces in his restaurant. Apparently because it disrupts the process. Sorry, but spinning mills like this can only be afforded by the stars. As a normal restaurateur you should be happy about every food selfie from guests, because it is advertising for the restaurant. Of course, only if the look of the dish and thus the serving is right, otherwise you should improve, "says Gmeiner. "The investment in good photos is minimal, but the effect to be achieved is priceless."
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