These are the top 15 cultural locations in Germany!
Hanover / Berlin, November 2, 2018 - The boom in events, conferences and congresses is causing sharply increased event inquiries for cultural properties. Germany's leading MICE marketing platform www.fiylo.de has been seeing increasing demand for events from museums, theaters, opera houses and other cultural properties with history and grandeur for over 18 months.
These are the top 15 cultural properties on the # 1 location search platform #fragfiylo
(according to frequency of event requests; internal evaluation from October 2018)
- UNESCO World Heritage Site Zeche Zollverein, Essen
- Hamburger Museum, Berlin
- German Football Museum, Dortmund
- Mercedes Benz World, Stuttgart
- BMW Museum, Munich
- Museum of Natural History, Berlin
- Bode Museum, Berlin
- German Sport & Olympia Museum, Cologne
- Kaispeicher B, Hamburg
- Auerbach's cellar, Leipzig
- Dortmunder U
- Jewish Museum, Berlin
- Charlottenburg Palace, Berlin
- Palais, Frankfurt / Main
- Gewandhaus (Autograph Collection), Dresden
Together with the leading industry association VDVO (Association of Event Planners), a study is currently being carried out for the event business in cultural real estate in Germany. A survey of event planners is currently underway at https://vdvo.de/news/news/veranstaltungsplaner-lieben-kulturimmobilien.
Bernd Fritzges at values18
A principle in marketing is: culture needs communication and communication needs culture. "The promotion of cultural workers and cultural areas has enormously regained importance and attention in the current, all-pervasive industrial revolution of digitization," states Bernd Fritzges, CEO of the VDVO. The charismatic MICE thought leader will discuss the success factors in the conference business in the cultural sector in a lecture at the "KulturInvest!" Congress on November 12th and 13th in Berlin. The congress is the leading event for cultural professionals and is being organized by the Causales Society for Cultural Marketing and Sponsoring for the tenth time. The highlight is the presentation of the Kulturmarken Award: www.kulturmarken.de.
"The marketing concepts for cultural real estate have to measure themselves against the increasing demands of organizers and planners and have to evolve," Fritzges points out. This includes technical requirements for multimedia presentations and moving image presentations as well as complex catering concepts with live cooking. "Today's top events are characterized by media staging and require appropriate, highly professional support from the location provider," said VDVO boss Fritzges. At the same time, the marketing effort to present the cultural area specifically for target groups with comprehensive planning data or to make it directly bookable increases. "Marketing and sales in the MICE business are currently being taken to the next level by so-called hybrid concepts: permanent, search engine-optimized display as well as live booking of non-standardized events," summarizes the experienced MICE manager Bernd Fritzges.
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